海外双11前，速卖通欧洲紧急上线“暖冬关怀专场”：中国“过冬八件套”欧洲卖爆
发表日期:
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"data": {
"text": " 进入10月以后，天气逐渐转凉，欧洲市场正在迎来了一波新的消费商机。"
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"text": " 夏季的炎热也预示着今年这个冬天会更冷，欧洲消费者会比往日更需要各式取暖与保暖相关的商品。"
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"text": "欧洲市场迎来新商机，速卖通上线“暖冬关怀专场”"
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"text": " ①西班牙、法国：消费者可以享受10日达，和12€-2€ code；"
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"text": " ②德国、荷兰、波兰：消费者可以享受15日达，和12€-2€ code；"
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"text": " ③其他欧洲26国：消费者可以享受12€-2€ code。"
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"text": " 换季降温以来，欧洲消费者对速卖通上中国的“取暖神器”需求量上升，近期的数据显示，速卖通里保暖内衣/秋衣秋裤等保暖类商品，欧洲市场消费者的主动搜索量达到了去年同期的近2倍。"
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"text": " 同时，速卖通上“中国‘过冬八件套’被欧洲买爆”的消息登上了热搜，进一步验证了过冬取暖已经成为值得国内跨境商家关注的新商机。"
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"text": " 速卖通数据显示，近30天来，季节的更替使得中国秋衣秋裤和保暖内衣在全欧洲销售额保持增长，其中法国同比去年增长了150%，英国同比去年增长了90%，德国同比去年增长了130%，荷兰、波兰等国销售也增长迅速。"
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"text": " 不仅仅是秋衣秋裤，“过冬八件套”涵盖的取暖、保暖商品在欧美市场都很有机会，例如法兰绒睡衣，10月至今，欧洲市场的中国法兰绒睡衣在速卖通销售额环比上月增长了95%。这也说明欧洲消费者已经开始为过冬做准备了。"
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"text": " 小型低能耗的电热国产取暖器，近期上升趋势明显，同比去年在欧洲销量增加了130%。"
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"text": " 另外，毛衣也成为热点。近一个月，速卖通上的“毛衣/套头毛衣”搜索量也在火速上涨。相关行业小二说：“我们平台上的毛衣在冬季一直卖得不错。"
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"text": " 最近“高领毛衣”成为热点话题，拉动了“毛衣”搜索量的增加。和往年一样，充足的毛衣和多种款式可以满足欧洲不同地区消费者的多样化需求。"
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"text": " 还有个值得关注的市场——经济型的随身保暖商品，也同时走俏欧洲。款式多样的暖手宝，甚至在国内已经不太常见的热水袋，都成了欧洲老百姓的“过冬神器”。"
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"text": " 速卖通数据显示，国产暖水袋产品在全欧洲10月至今销售额环比上月增长了300%。"
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"text": " 目前在速卖通上，中国人的“过冬八件套”正在热销。"
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