展现八大品牌出海新趋势，全球跨境电商品牌研究中心首发报告！（附下载链接）
发表日期:
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"text": "2021：中国品牌全球化元年"
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"text": "2021年是中国品牌全球化元年，跨境电商领域诞生了Shein等一批明星公司，跨境产业链、渠道加速变革，独立站呈风起之势，全球营销和内容触达更为蓬勃，很多跨境电商卖家希望着眼长远，探索品牌化发展之路。"
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"text": "报告重点梳理了全国各地围绕跨境电商品牌出海的政策路径，指出品牌出海将是未来5-10年跨境电商的发展趋势，中国的跨境电商应当布局未来，塑造起自己的核心竞争力与品牌影响力，迎接行业的黄金时代。"
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"text": "跨境电商品牌出海八大趋势"
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"text": "《全球跨境电商品牌出海趋势报告》指出，当前跨境电商品牌出海具有八大趋势："
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"text": "一是营销手段从“产品”“类目”到“社交”，网红营销、短视频和直播带货成为新风口；"
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"text": "二是细分领域垂直打造独立站，DTC品牌迎来红利期；"
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"text": "三是全链路合规，跨境电商合规化是行业大势所趋；"
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"data": {
"text": "四是产品、团队、服务的本地化，品牌出海亟需海外本地化高效运营；"
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"text": "五是品牌出海更加考验供应链掌控能力；"
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"data": {
"text": "六是资本热潮席卷品牌出海的上下游产业；"
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"text": "七是跨境电商品牌服务市场逐步形成完整且高度市场化的服务生态；"
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"text": "八是国货品牌加速全球化，寻找中国故事的国际表达。"
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"text": "《报告》指出，疫情常态化后，店内购物的逐渐恢复，海外消费市场需求侧的红利已经在消退，欧美市场在线销售增长放缓，因非经济因素导致的全球供应链和国际物流的不稳定，以单纯赚取商品价差的铺货型卖家竞争优势锐减，但供给侧的新增卖家数量依然呈现快速上升趋势，加快跨境电商品牌出海，尽快构建起中国跨境电商品牌的护城河将是大势所趋。"
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"text": "下载报告"
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"text": "https://pan.baidu.com/s/1-GusDvfrnBd8HHlQSCGmyA?pwd=khgm "
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"text": "【全球跨境电商品牌研究中心】"
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"text": " 全球跨境电商品牌研究中心由杭州市跨境电商综试办指导，杭州日报、浙江工商大学跨境电商学院联合杭州、合肥、成都、青岛、北京、南京、长沙、西安、连云港、潍坊等十个综试区试点城市商协会共同发起，将贯通跨境电商品牌出海全产业，链接跨境电商“品牌出海”各方资源，深入研究跨境电商品牌出海行业现状，开展品牌传播与咨询，探索破解跨境电商品牌出海难点、痛点，带动全国跨境电商品牌出海氛围形成。"
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"text": " 共建全球跨境电商品牌研究中心是跨境电商品牌出海交流的新平台，我们真诚欢迎更多的综试区试点城市协会、企业加入进来，推进品牌出海培训孵化、服务拓展、合作交流、经验分享。如果您有这方面的需求，欢迎咨询。"
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"text": "联系方式：15068706276或13600534967"
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"text": "电子邮箱：80291243@qq.com"
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