看“国货之光”的运动品牌如何在海外乘风破浪！

{"time":1714360479568,"blocks":[{"id":"vAr39pSlXE","type":"paragraph","data":{"text":"运动<a href=\"https://www.cifnews.com/ccee?origin=article_word\" target=\"_blank\">产品</a>一直都深受老外的喜爱，而中国在这一领域也是数一数二，无论是服饰还是3C产品，出口海外都是有一定优势的，今天来看一个运动科技品牌——COROS。"}},{"id":"p8aD_GUT6d","type":"paragraph","data":{"text":"<b>01</b>"}},{"id":"Gi9TEVNvjQ","type":"paragraph","data":{"text":"<b>产 品 剖 析</b>"}},{"id":"peJGaHCYhu","type":"paragraph","data":{"text":"<b>COROS</b>"}},{"id":"aKSojNEupx","type":"paragraph","data":{"text":"COROS是一个专业运动科技品牌，产品面向全球市场。该品牌致力于为专业运动家与冒险家开发智能户外装备，推出的多款运动手表，包括入门级的PACE系列、针对越野跑领域的APEX系列、适合极端户外环境的VERTIX系列，将运动科学与智能技术结合，成为不少用户心目中的“国货之光”。"}},{"id":"LdGeZNgY2Y","type":"paragraph","data":{"text":"<b>02</b>"}},{"id":"PaggnJirfo","type":"paragraph","data":{"text":"<b>独 立 站 数 据</b>"}},{"id":"sbSu-Hsree","type":"paragraph","data":{"text":"<b>COROS</b>"}},{"id":"WUQq1Hd2rZ","type":"paragraph","data":{"text":"COROS<a href=\"https://www.cifnews.com/website?origin=pc_nav\" target=\"_blank\">独立站</a>流量基数庞大，且一直都处于攀升状态，最高能达到252.8K，照这样的发展趋势，未来可期。"}},{"id":"FAYU4Rp2R_","type":"Image","data":{"file":{"url":"/media/images/9s2E36kNb6nrEkBr9zQvts.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"OHwuqu4BRV","type":"paragraph","data":{"text":"其自然搜索关键词都是品牌词，品牌流量也高达95.4%，可见其品牌知名度之高。"}},{"id":"MTmQsHcFgZ","type":"Image","data":{"file":{"url":"/media/images/Zn23jy6V6wM8fNiqi7LPNN.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"rRViGyjvsN","type":"Image","data":{"file":{"url":"/media/images/2sKtkQkYon7aRXKnJSD7ec.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"v7N3WRqKB2","type":"paragraph","data":{"text":"页面权重52，受众信任度很不错。"}},{"id":"IXnC2EdaXJ","type":"Image","data":{"file":{"url":"/media/images/bvaRKdWaQHVuBvqF2ZuMtf.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"jntS9Mr5xG","type":"paragraph","data":{"text":"<b>03</b>"}},{"id":"U7M9njrSTW","type":"paragraph","data":{"text":"<b>网 页 设 计</b>"}},{"id":"Ae8HoFckw2","type":"paragraph","data":{"text":"<b>COROS</b>"}},{"id":"rE-x1Rdinl","type":"paragraph","data":{"text":"COROS网页整体采用高质感的视觉风格，色彩搭配和谐，营造出专业、高端的品牌形象。首屏的几张大图更是质感十足，满满的科技感，与其品牌形象很符合。首页banner重点突出代言人基普乔格，品牌特性满满。"}},{"id":"jDbt3rlLMP","type":"Image","data":{"file":{"url":"/media/images/KKEGyHfpH8VUgCZfJk2BhA.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"B53LPMJC28","type":"paragraph","data":{"text":"产品图片清晰、细致，多角度展示产品特点，提升用户对产品的信赖感。"}},{"id":"v1Vhi7cF2N","type":"Image","data":{"file":{"url":"/media/images/nNiFgqP6M4wcQpfH5rramR.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"u3es_MDD0x","type":"paragraph","data":{"text":"<b>04</b>"}},{"id":"oMrGT2I9nA","type":"paragraph","data":{"text":"<b>你 可 以 借 鉴 的</b>"}},{"id":"m7o-1Z6p8L","type":"paragraph","data":{"text":"<b>COROS</b>"}},{"id":"Xf9umdDe-A","type":"paragraph","data":{"text":"· 精准的市场定位和创新的产品设计 ·"}},{"id":"eF3XRBC8aB","type":"paragraph","data":{"text":"COROS以其专业级的运动手表而著称，其产品在续航、GPS轨迹以及心率监测等方面都表现出色。这种不断追求创新的精神，使其能够在激烈的市场竞争中脱颖而出。"}},{"id":"qGVRnSQoI6","type":"paragraph","data":{"text":"同时COROS在运动手表市场中的定位非常明确，它主要面向户外运动爱好者和专业运动员。通过精准的市场定位和差异化的产品策略，找到自己在市场中的独特位置，COROS成功吸引了大量忠实的用户群体。"}},{"id":"WnZM6oeEPW","type":"paragraph","data":{"text":"· 签约重磅代言人 ·"}},{"id":"ln9X1Q43dd","type":"paragraph","data":{"text":"COROS的全球形象代言人是马拉松之神在运动领域几乎无人不知无人不晓的基普乔格，这位品牌全球化进一步奠定坚实基础！"}},{"id":"y5vrjAOodu","type":"Image","data":{"file":{"url":"/media/images/UQPkVtNJBCQNFn2HEwmtYR.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"Fa5S7C6S-H","type":"paragraph","data":{"text":"· 社媒运营 ·"}},{"id":"OuWs74PiUd","type":"paragraph","data":{"text":"COROS在社交媒体平台上都紧密围绕着品牌传播、产品展示和用户互动来展开。"}},{"id":"iEM5uTLw54","type":"paragraph","data":{"text":"YouTube：定期发布高质量的视频内容，包括产品介绍、使用教程、运动科技解析等。这些视频内容旨在为用户提供详细的产品信息，同时展现品牌的专业性和创新精神。"}},{"id":"vyDVpGRknl","type":"Image","data":{"file":{"url":"/media/images/ADtX7FHcuDBBi8ABrhWhRP.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"rDUN-_x6OY","type":"paragraph","data":{"text":"<a href=\"https://www.cifnews.com/365tt?origin=article_word\" target=\"_blank\">TikTok</a>：制作一系列创意短视频，展示产品的独特功能和实际应用场景。这些视频会融入特色元素，如音乐、特效和挑战等，以吸引年轻用户的关注。"}},{"id":"KC2wT8y3xd","type":"paragraph","data":{"text":"还会寻找与品牌理念相符的TikTok<a href=\"https://www.cifnews.com/solution/promotion_all?origin=article_word&amp;tabid=257\" target=\"_blank\">网红</a>进行合作，通过他们的影响力扩大品牌的曝光度。"}},{"id":"eSRF-J1Uy2","type":"paragraph","data":{"text":"Facebook：在Facebook上建立品牌社群，邀请用户加入并分享他们的运动经验和故事。通过定期发布有趣的话题讨论和互动活动，COROS能够增强用户的归属感和忠诚度。"}},{"id":"WrGKp-2ccD","type":"paragraph","data":{"text":"利用Facebook的广告投放系统，精准定位目标用户群体，并投放相关的广告内容。"}},{"id":"KPmpJx-SIP","type":"Image","data":{"file":{"url":"/media/images/fampBfhhq2HyfkXLSynWjn.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"O2hjoLnFv2","type":"paragraph","data":{"text":"Instagram：制作高质量的视觉内容，展示产品的外观、功能和实际应用场景。这些视觉内容会注重色彩搭配和构图设计，以吸引用户的眼球。"}},{"id":"U8ClvTFDod","type":"paragraph","data":{"text":"同时利用Story功能，发布一系列关于产品介绍、运动故事、用户分享等内容。通过故事营销的方式，更生动地展现品牌和产品，同时与用户建立更紧密的联系。"}},{"id":"NC48GJ27OC","type":"Image","data":{"file":{"url":"/media/images/KfuDtkLPVv4BdLHgnCQiHX.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"Frn3oPgnzn","type":"paragraph","data":{"text":"· 强调品牌故事与理念 ·"}},{"id":"lxnRbilTgP","type":"paragraph","data":{"text":"COROS独立站会有一列故事专栏，讲述一些运动员训练的故事，通过展示运动员故事故事、品牌核心理念以及运动科技方面的专业知识，成功塑造了专业、创新的品牌形象，加强受众对品牌的认知。"}},{"id":"nlhF1juZ-n","type":"Image","data":{"file":{"url":"/media/images/KnHoYrbFW2DteT7z663Y5k.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"gJZfWh7W7L","type":"Image","data":{"file":{"url":"/media/images/9PozAsUtjFKpRCKJtzacaF.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"Eq7pWj7eW6","type":"paragraph","data":{"text":"其他商家也可以注重品牌故事的讲述，展示品牌的独特性和价值观，以增强用户的认同感和忠诚度。"}}],"version":"2.22.2"}