探索2024秋冬爆款服饰趋势，把握TEMU上品良机

{"time":1716793052894,"blocks":[{"id":"ELi2D9EufX","type":"paragraph","data":{"text":"<b>一、TEMU服饰类重点招商方向介绍</b>"}},{"id":"0H5d3oki6w","type":"paragraph","data":{"text":"<b>1、招商市场：</b>TEMU目前主要面向三个区域进行招商，分别是日韩、中东及欧美。每个区域都有其独特的消费水平和市场特点。"}},{"id":"Nerw3CRdLk","type":"paragraph","data":{"text":"<b>·日韩方向：</b>重点招商国内电商的时尚潮牌商家。"}},{"id":"aB8Kemj2W1","type":"paragraph","data":{"text":"<b>·中东方向：</b>深入产业带，寻找能够制作中东民族风格服装的商家，这些商家通常偏向于宽松版型。"}},{"id":"2FjsUdDair","type":"paragraph","data":{"text":"<b>·欧美方向：</b>招募具备跨境电商能力，拥有海外仓仓储和配送能力的商家。"}},{"id":"xooJ-R9E5E","type":"paragraph","data":{"text":"<b>2、</b><b>尺码与上架：</b>针对国内货盘尺码偏小的问题，TEMU平台提供了一整套背心尺码的上架通道，只要尺码匹配到亚洲尺码版型的人台尺寸，即可直接上架。同时，女装和童装也享有此通道。"}},{"id":"NbFGd7JANn","type":"paragraph","data":{"text":"同时，TEMU平台的卖家共享国内尺码货盘/清库存。"}},{"id":"3hmVqbFa16","type":"paragraph","data":{"text":"· 不要求商家额外打板开款，只需要发布上款国内尺码货盘，降低商家风险。"}},{"id":"zdEmpLcta3","type":"paragraph","data":{"text":"· 商家现有员工需要对接招商运营开店，发布商品，发货到指定仓。"}},{"id":"X-VCXzXdi5","type":"paragraph","data":{"text":"· 囤货压力小。"}},{"id":"a98qjcxjjd","type":"paragraph","data":{"text":"· 市场比较新、机会更多。相对欧美市场，亚洲和东南亚非常缺款。"}},{"id":"3bKEOy8CmF","type":"paragraph","data":{"text":"· 上款速度快。"}},{"id":"7QEI_p3mIT","type":"paragraph","data":{"text":"· 需要改中英文水洗唛。水洗唛须有：水洗方式、材质成份、产地为中国制造，且必须是英文。"}},{"id":"vp2wfl9eMo","type":"paragraph","data":{"text":"<b>三、服饰款式现状分析与选品方向</b>"}},{"id":"71OfLbszgf","type":"paragraph","data":{"text":"<b>1、男装</b>"}},{"id":"uoBdl6QBIm","type":"paragraph","data":{"text":"平台上的男装内涵盖了休闲、时尚、商务及运动等多种风格，合作品牌包括国内知名的马克华菲、森马，以及国际上有一定名气的运动品牌，如李宁、卡尔美等。"}},{"id":"FtPby4K21p","type":"paragraph","data":{"text":"<b>·T恤：</b>竞争激烈，建议商家注重复杂设计和差异化设计，如潮流款式或休闲款式。"}},{"id":"HcGXNtWGHs","type":"Image","data":{"file":{"url":"/media/images/FnkBUzngwDeR73tQJD7mhq.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"39HpP6eIeS","type":"paragraph","data":{"text":"<b>·POLO衫：</b>海外需求量大，款式多样，既有欧美中东风格，也有日韩国内版型。"}},{"id":"gIPIUsTkVm","type":"Image","data":{"file":{"url":"/media/images/mz9UVaf8vUmPYBL4kcNmmr.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"4vRj1dDw_P","type":"paragraph","data":{"text":"<b>·衬衫：</b>夏装衬衫受欢迎，秋冬可开发长袖衬衫，适用于不同场合。"}},{"id":"NCIkY07v7x","type":"paragraph","data":{"text":"<b>·短裤：</b>休闲、沙滩、工装及牛仔等多种风格，满足不同地区需求。"}},{"id":"StyG_dgqao","type":"Image","data":{"file":{"url":"/media/images/bLMbXPw5BVQFRzYVemtacG.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"wbwM0nFZ-9","type":"paragraph","data":{"text":"<b>·商务装：</b>海外市场需求大，价格因工艺和面料品质而异，商业机会多。"}},{"id":"Q8po0iUQo-","type":"Image","data":{"file":{"url":"/media/images/9bYZn2xXq3WayWvh8WQqWH.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"BypWwPHLRP","type":"Image","data":{"file":{"url":"/media/images/oWsLhgdQaoj9VaSNHnhknF.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"r5NlED70vQ","type":"paragraph","data":{"text":"<b>·民族服务：</b>针对中东市场，平台特别关注民族服饰的开发，强调优雅、过膝长度和民族元素点缀等特点。"}},{"id":"T-xkmCRwy4","type":"Image","data":{"file":{"url":"/media/images/XtaUg6A4kuNpPiQSRBaYPv.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"LQ_07RpN_V","type":"paragraph","data":{"text":"<b>2、孕妇装：</b>"}},{"id":"IDWWe8odA2","type":"Image","data":{"file":{"url":"/media/images/5iPUerk2YMTSpbTynfVYZt.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"1fX_WjMph1","type":"Image","data":{"file":{"url":"/media/images/hGJBnLB3eNwCsdRxcpQ9ek.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"qOvaZkgQvC","type":"Image","data":{"file":{"url":"/media/images/fNMJa6s4A73yipgszSBbbv.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"pG6H5_xzcI","type":"Image","data":{"file":{"url":"/media/images/oKMHVCypiQGvrHDpDSMLYd.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"z7UvIqOqm9","type":"Image","data":{"file":{"url":"/media/images/eGAHNFAUXvk5k6NuFcritX.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"wNlfMKWVr6","type":"paragraph","data":{"text":"<b>3、女装：</b>女装设计应注重差异化和个性化，如T恤设计可偏向潮流或休闲风格。此外，POLO衫、衬衫、短裤等品类也有各自的市场需求和设计方向。"}},{"id":"FS_m_ohTLe","type":"Image","data":{"file":{"url":"/media/images/kpGzh3HuBfUTweVavBQJm5.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"S9sHz-ceog","type":"Image","data":{"file":{"url":"/media/images/c7geGqw2Qu89fS42KpxJmz.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"_I04A3JM_R","type":"Image","data":{"file":{"url":"/media/images/JhyVw2FipzGdg7yGU5PWFG.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"YCIgERAOem","type":"paragraph","data":{"text":"<b>·辣妹风与套装：</b>黑人辣妹风格以及套装设计在欧美市场备受欢迎，为女装设计提供了新的灵感方向。"}},{"id":"ncU9RWX0aH","type":"paragraph","data":{"text":"<b>·毛织与棉服：</b>秋冬季节，毛织品和棉服是女装的重要品类，平台将重点关注这两个领域的产品开发与招商。"}},{"id":"VVOYCOhrrt","type":"paragraph","data":{"text":"<b>4、首饰与配饰</b>"}},{"id":"QDp8kXUCCc","type":"paragraph","data":{"text":"该类目中，卖家需要关注的是发品时的类目路径，确保每一件商品都能精准地达到目标用户手中。"}},{"id":"uq37CbW8ga","type":"paragraph","data":{"text":"<b>·莫桑石和人造宝石</b>"}},{"id":"tMG7haGrHc","type":"paragraph","data":{"text":"这类产品因其高性价比和丰富的颜色选择而深受国外消费者的喜爱，同时能够展现出不同的风格，满足女性对于饰品高要求的审美。平台也鼓励商家们关注这一领域，通过提供多样化的选择来打开市场。"}},{"id":"PUPWTqj_fX","type":"paragraph","data":{"text":"<b>·珍珠饰品</b>"}},{"id":"Xtltg5MfJE","type":"paragraph","data":{"text":"无论是淡水珍珠还是海水珍珠，它们都以优雅和经典著称。通过搭配其他辅料，如项链和耳钉，这些珍珠饰品能够展现出独特的美感。特别是中东地区，对珍珠饰品有着极高的消费热情，商家们可以考虑针对这一地区进行定向推广。"}},{"id":"FS_C1W8GKJ","type":"Image","data":{"file":{"url":"/media/images/mzAxrgw2GB7NxrtgQr4SgR.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"iNeN5Q9o4u","type":"paragraph","data":{"text":"<b>·黄金质感的中东款式、宝莱坞风格配饰</b>"}},{"id":"KoTPhRim-0","type":"paragraph","data":{"text":"此外，黄金质感的饰品在中东市场也备受欢迎。这类饰品设计大气，花纹明显，给人一种奢华的感觉。中东消费者喜欢每天更换不同的饰品，因此，提供多样化的选择将是一个明智的决策。"}},{"id":"iD7C4kGN5b","type":"paragraph","data":{"text":"<b>·陶瓷饰品</b>"}},{"id":"JH-N19v-_A","type":"paragraph","data":{"text":"中国作为陶瓷的发源地，拥有得天独厚的优势。陶瓷饰品色彩丰富，可以根据消费者的喜好定制各种造型。目前，陶瓷饰品在市场上还处于蓝海阶段，具有巨大的发展潜力。平台鼓励有实力的商家进入这一领域，共同开拓市场。"}},{"id":"WdNrevcf9N","type":"paragraph","data":{"text":"对于商家们来说，TEMU提供了一系列的支持措施。首先，平台会协助商家快速打通商品流程，确保商品能够迅速上架。其次，平台将为商家提供VIP待遇，包括店铺身份的提升和商品的免费推广。最后，平台鼓励商家进行个性化定制和手工创作，以补充平台的商品多样性。"}},{"id":"t1451pPOpO","type":"paragraph","data":{"text":"总之，时尚配饰板块是一个充满机遇的领域。平台期待与各位商家携手合作，共同打造更多时尚、优质的商品，满足全球消费者的需求。"}},{"id":"e1ZnUjGEoY","type":"Image","data":{"file":{"url":"/media/images/VYHrwzWDuBqjSQqPPj5fv7.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"H-1lpLB_Dg","type":"paragraph","data":{"text":"<b>5、美妆护理类目</b>"}},{"id":"BGPQ9PlkDU","type":"Image","data":{"file":{"url":"/media/images/ad8rdAWfPKATvRNGdezP4w.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"ISMpJ60x_z","type":"paragraph","data":{"text":"<b>6、鞋包类</b>"}},{"id":"7nrzZRxC6O","type":"paragraph","data":{"text":"<b>·鞋类招商策略：</b>"}},{"id":"61cNz96vzD","type":"paragraph","data":{"text":"<b>-</b><b>普通店铺与风格店铺：</b>店铺可以根据自身情况选择成为普通店铺，提供多样化的鞋款供消费者选择；或者成为风格店铺，专注于某一特定风格的鞋子，以展现专业性。"}},{"id":"Bxzlm_JeBU","type":"paragraph","data":{"text":"<b>-</b><b>季节性款式：</b>随着夏季的来临，凉鞋、拖鞋等轻便、透气的鞋款将受到欢迎。商家可以关注这些季节性款式，以满足市场需求。"}},{"id":"nQzvDwkwVi","type":"paragraph","data":{"text":"<b>-</b><b>热门元素：</b>在设计中加入镶钻、亮片、珠片等亮眼元素，可以提升鞋子的时尚感和吸引力。"}},{"id":"KVWrdiMZtg","type":"paragraph","data":{"text":"<b>-</b><b>休闲运动风格：</b>气垫鞋、小白鞋、飞织网面鞋和老爹鞋等休闲运动风格的鞋子在海外市场有很高的需求。"}},{"id":"bdtLdXKxQI","type":"paragraph","data":{"text":"<b>·时尚包类招商策略：</b>"}},{"id":"2oyFq1HlAs","type":"paragraph","data":{"text":"<b>-</b><b>包款多样性：</b>斜挎包、单肩包、手提包等不同风格的包款都有市场需求，商家可以提供多样化的选择。"}},{"id":"JQl3kjc8AA","type":"paragraph","data":{"text":"<b>-</b><b>材质与元素：</b>鳄鱼纹、荔枝皮等材质以及多种元素的运用可以提升包的时尚感。"}},{"id":"Yilf9EoS_B","type":"paragraph","data":{"text":"<b>-</b><b>功能性优先：</b>除了时尚性，功能性也是消费者考虑的重要因素。收纳包、旅行包、户外登山包等具有实用功能的包款也有很大的市场需求。"}},{"id":"IXx6ZTH8Zn","type":"paragraph","data":{"text":"封面图源：图虫创意"}},{"id":"aACwdrMHJe","type":"paragraph","data":{"text":"文章来源：雨果跨境编辑部"}}],"version":"2.22.2"}