单未下、货先行 海外仓助力跨境电商“卖全球”
发表日期:
{"time":1725241604295,"blocks":[{"id":"noowodfdjb","type":"paragraph","data":{"text":"“单未下、货先行”,在跨境电商的发展浪潮中,海外仓以其独特的优势,正在成为众多电商与企业的制胜法宝。"}},{"id":"tsqwvegsfy","type":"paragraph","data":{"text":" "}},{"id":"zuvlnrmyyb","type":"paragraph","data":{"text":"商务部数据显示,根据各地初步统计,全国跨境电商主体已超12万家,跨境电商产业园区超1000个,建设海外仓超2500个、面积超3000万平方米,其中专注于服务跨境电商的海外仓超1800个,面积超2200万平方米。"}},{"id":"gjnidppyds","type":"paragraph","data":{"text":" "}},{"id":"kdddfcntrb","type":"paragraph","data":{"text":"作为跨境电商的配套服务设施,海外仓或是自建或是租用运营,通过数字化智能化仓储设施,存储来自世界各地的商品,为跨境卖家们提供仓储、联动配送等本土化服务,从而实现让更多订单源源不断“流入”。"}},{"id":"xeusanrlpr","type":"paragraph","data":{"text":" "}},{"id":"ohfdvrcjsl","type":"paragraph","data":{"text":"缩短物流时间,海外仓模式受青睐"}},{"id":"mtuqxxmmdo","type":"paragraph","data":{"text":" "}},{"id":"jiakpxewjs","type":"paragraph","data":{"text":"一大早,在美迈科技美国洛杉矶的一处海外仓中,工人们已经开始了一天的忙碌。他们根据订单信息对产自中国的鞋履进行挑货、搬运、扫码、称重、打包,随后装车发货。"}},{"id":"kayexwotui","type":"paragraph","data":{"text":" "}},{"id":"cysmytiraw","type":"Image","data":{"file":{"url":"/media/images/DdVJoEJj7gtopWAFD66rxg.png"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"jkzfyvmbcm","type":"paragraph","data":{"text":"美迈科技在美国洛杉矶的海外仓内景。受访者供图"}},{"id":"memlnrzpsn","type":"paragraph","data":{"text":" "}},{"id":"wrexegifdg","type":"paragraph","data":{"text":"“我们这个海外仓集成了仓储、物流、售后保障等多功能,国外客商收货方便,也改善了消费者购物体验。”美迈科技公共关系总监马宁介绍,除了自用外,海外仓也向当地第三方企业提供仓储、配送等一站式服务。"}},{"id":"vtvmlsogke","type":"paragraph","data":{"text":" "}},{"id":"yydwpqlhxe","type":"paragraph","data":{"text":"传统的跨境物流方式,海外买家下单后,国内卖家需要通过国际物流进行配送,涉及报关、清关等程序,一般耗时较长。"}},{"id":"aoayerayrm","type":"paragraph","data":{"text":" "}},{"id":"twxeybpnni","type":"paragraph","data":{"text":"海外仓模式则允许出口企业提前将货物批量发送至国外仓库,实现本地销售、本地配送,大大缩短了物流时间。"}},{"id":"crbiecygde","type":"paragraph","data":{"text":" "}},{"id":"oqxwywthgm","type":"paragraph","data":{"text":"“从海外仓发货的物品,顾客在1至3天内即可收到,物流效率显著提升。此外,海外仓的集中存储和统一配送也降低了运输成本,为企业带来了更大的利润空间。”马宁说。"}},{"id":"nmwsuzyvin","type":"paragraph","data":{"text":" "}},{"id":"pzsyzdklmr","type":"paragraph","data":{"text":"“跨境电商,尤其是‘小包裹’对时效是非常敏感的。”中通国际总部副总裁李鹏向记者介绍,以前中国发货到非洲,一般是15到25天。发货到澳洲,即便是空运,一般也需要12至15天。如今通过海外仓备货实现本土发货,非洲消费者可在2至3天收货。节省时间大约在5倍以上,有很大的市场需求。"}},{"id":"mdoedtikdn","type":"paragraph","data":{"text":" "}},{"id":"uxzrtqykeq","type":"paragraph","data":{"text":"数字赋能,助力海外仓迭代升级"}},{"id":"tfplljdfrt","type":"paragraph","data":{"text":" "}},{"id":"mzidqbbvzj","type":"paragraph","data":{"text":"如今,海外仓的功能也在不断迭代升级。在上海中通国际总部,多个大屏幕中实时显示出海外仓的实况。"}},{"id":"pygbidwhkp","type":"paragraph","data":{"text":" "}},{"id":"vctpavshbv","type":"paragraph","data":{"text":"仓库里剩余多少货?哪一天发出去多少?货物在海外仓的所有路径节点和信息,在这里都能实时看到。"}},{"id":"mohscgdfpa","type":"paragraph","data":{"text":" "}},{"id":"tqsyvwxaah","type":"paragraph","data":{"text":"“退换货的需求多。如果海外的货要退回国内,成本非常高,但是在海外仓直接退换货,则会给C端买家带来一个好的体验。”李鹏对记者说。"}},{"id":"jkamdcarnw","type":"paragraph","data":{"text":" "}},{"id":"mhojqkyxvx","type":"paragraph","data":{"text":"在商务部、国家发展改革委等九部门日前联合印发《关于拓展跨境电商出口推进海外仓建设的意见》中,鼓励跨境电商、海外仓企业依法依规利用数据赋能产业链上下游,增强生产企业柔性化供应能力。"}},{"id":"jkrqgsmzza","type":"paragraph","data":{"text":" "}},{"id":"ercptzgicm","type":"paragraph","data":{"text":"“通过对数字化业务系统的运用,可以更精准地把握市场需求变化,优化库存管理,提高供应链响应速度。”马宁表示。"}},{"id":"jskrgeqche","type":"paragraph","data":{"text":" "}},{"id":"pnezxczjcv","type":"paragraph","data":{"text":"他认为,在市场方面,通过完善的数据分析体系,可以利用大数据和人工智能技术分析消费者行为、市场趋势等信息,为跨境业务提供定制化、柔性化的供应链解决方案。还可以与上下游企业建立紧密的合作关系,共享数据资源,共同推动产业链协同发展。"}}],"version":"2.22.2"}