Otto佣金涨了又涨，卖家纷纷撤离

{"time":1727403291027,"blocks":[{"id":"BQTo7wLF7I","type":"paragraph","data":{"text":"1.纷纷逃离"}},{"id":"Xq8f_EitKh","type":"paragraph","data":{"text":"作为欧洲电商市场的重要一员，德国电商行业一直备受关注，但近段时间以来，德国电商巨头Otto似乎陷入了危机之中。"}},{"id":"E7jdVuTkHP","type":"paragraph","data":{"text":"近日，有消息称据《德国商报》统计，在过去五个月中，有上千名卖家删除了他们的Otto账户，选择离开平台。对此Otto公司表示，的确有一部分卖家流失，但数量大约在500名左右。"}},{"id":"6wsgOfoWB2","type":"Image","data":{"file":{"url":"/media/images/nFouyKNonisb8eA3b4VyRf.jpg"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"UHBNjku_ay","type":"paragraph","data":{"text":"Otto卖家退出 图源：ecommercenews"}},{"id":"FIYiVKC-Aw","type":"paragraph","data":{"text":"详细来看，之所以有卖家选择退出这一平台，主要原因是此前Otto在其电商平台上大幅提高销售费用，将基本费用从每月39.90欧元提升至99.90欧元。"}},{"id":"Jv1PX11XmS","type":"Image","data":{"file":{"url":"/media/images/kyXswhFYoWyN65q2YgdwMf.jpg"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"DkMc2ykAR0","type":"paragraph","data":{"text":"提高卖家收费 图源：ecommerce news"}},{"id":"L9UJgibJ3t","type":"paragraph","data":{"text":"至于提高收费的原因，有发言人称，平台中出现了一些低质商品，也收到了大量的投诉，这并不是平台想要看到的。他们希望通过涨佣，促使卖家做出调整，减少部分低质量产品的出现。"}},{"id":"-kJIHiiFpc","type":"paragraph","data":{"text":"在提高销售费用的同时，Otto也同步上涨了一些品类的佣金。据消息称，今年8月1日起，电子配件产品、五金店类产品、服装、珠宝等品类佣金都会上涨。而值得注意的是，早在今年2月，Otto就把家用电子产品的佣金从8%提高到了15%。"}},{"id":"wq6ijSV2QK","type":"Image","data":{"file":{"url":"/media/images/6ZZSU5n2jFPVXgdn547fFY.jpg"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"gd1uWkRa9z","type":"paragraph","data":{"text":"Otto多品类销售佣金上涨 图源：ecommerce news"}},{"id":"uAJguYcSlg","type":"paragraph","data":{"text":"话又说回来，除了降低平台内低质商品的出现，随着德国电商市场的日益饱和，Otto面临的压力也是巨大的，Otto也需要资金支持技术升级、物流优化等，提升销售佣金也是情理之中，但不断上涨的佣金还是会压得卖家喘不过气来。"}},{"id":"MfK39j222d","type":"paragraph","data":{"text":"2.德国电商市场"}},{"id":"Cmxzzv0xWi","type":"paragraph","data":{"text":"客观来讲，近几年来德国电商市场一直保持着稳定的增长趋势，德国消费者对于网购的接受度和依赖度也在不断提高。"}},{"id":"byPCHjYAnh","type":"paragraph","data":{"text":"举例来说，下半年有很多节日，也是消费者的购物旺季，在购买礼物方面会有很大的支出。此前，Otto委托市场研究机构GfK对超过1000名德国消费者进行了一项有关购买礼物行为的调查，结果显示，大多消费者在购物时会选择网上购买礼物，并且今年在购买礼物上花的钱会有所增加。 "}},{"id":"hQlxTgYGuC","type":"paragraph","data":{"text":" "}},{"id":"Btjfy-jA3O","type":"Image","data":{"file":{"url":"/media/images/2k7uoUckVs5txhFjpyJdSJ.jpg"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"N5a0MMQ1HV","type":"paragraph","data":{"text":"消费者礼物支出流向比例 图源：Otto"}},{"id":"O-ekzDYFFE","type":"paragraph","data":{"text":"实际上，德国电商的发展情况就算是放在整个欧洲来看，也是相当“能打”的。"}},{"id":"g5WkEGBYah","type":"paragraph","data":{"text":"据此前Nielsen IQ发布的一项关于欧洲电商市场现状的报告，在2024年上半年，欧洲电商市场持续扩大，而从网购支出情况来看，德国是欧洲范围内最大的电商市场，在今年上半年，消费者平均支出达1125欧元。"}},{"id":"cQO70QJBGI","type":"Image","data":{"file":{"url":"/media/images/NZgazfYiqjcrpw5ZiY9NYB.jpg"},"caption":"","withBorder":false,"stretched":false,"withBackground":false}},{"id":"RRPlTeHHIS","type":"paragraph","data":{"text":"西欧网购用户数和网购频率均实现增长 图源：Nielsen IQ"}},{"id":"Y4cy0BhU7c","type":"paragraph","data":{"text":"通过一系列数据，能够清晰看到德国电商市场的潜力之大，无论是对电商平台还是跨境卖家来说，都是难以舍弃的。"}},{"id":"5BSrSNoefv","type":"paragraph","data":{"text":"而对Otto而言，目前面临的难题就是怎样留住卖家。除此之外，也可以尝试通过技术创新和物流优化来降低成本，以及为消费者提供更好的购物体验，只有留住卖家和消费者，才能在竞争激烈的电商市场中实现可持续发展。"}},{"id":"bF_6_IVGoj","type":"paragraph","data":{"text":"————————————————"}},{"id":"AcLAe8wQ2V","type":"paragraph","data":{"text":"原文作者：跨境黑马"}},{"id":"WEzeXq1RH8","type":"paragraph","data":{"text":"转自链接：https://www.dsb.cn/p/01j8kygvn7y01smnsps1qbq4c8"}},{"id":"t26zVS7LoP","type":"paragraph","data":{"text":"版权声明：著作权归作者所有。商业转载请联系作者获得授权，非商业转载请保留以上作者信息和原文链接。"}}],"version":"2.22.2"}